BAIM 521 - International Marketing

This is a list of International Marketing references I trust will be of
value to students of BAIM 521 and anyone else with an interest in
International Marketing. For your convenience, I have sorted references into
the following categories:

• Articles
• Newsletters
• Books

You are absolutely right: There is no way you'll be able to read all of this material while you are taking BAIM 521. I offer these references as supplementary reading and encourage you to read them when you get the chance.

Note: Some of these references are to databases such as the Harvard Business Review (HBR) that charge a fee to access. If you are a UBC student, you can access this information at no charge, however, you may need a special password. (Available at the Lam Library.)